Ordering from restaurants has changed dramatically, particularly after COVID-19, when you can place orders over the phone or order directly via an app. Online ordering was used in the past to complement the dining-in service of restaurants. The opposite has happened since 2020. As restaurants adjust to this new reality, online ordering has evolved. They are now more dependent on online ordering and less on dine-in services to boost revenues and help restaurants survive.
A report from Business Wire shows that the online delivery market will grow at an impressive rate of 28.94% over the period 2020-2026. Restaurant owners have been aggressively adopting online ordering services and devising innovative marketing campaigns to increase sales.
This article will discuss how online ordering can help increase restaurant sales.
5 ways to increase restaurant sales
A restaurant can make improvements to its business model. Online ordering is one of the ways you can improve your restaurant’s image. Let’s take a look at how online ordering can increase restaurant sales.
Streamlines the Order Preparation & Delivery Processes
Your restaurant’s customer base will grow if you switch to an online ordering system. Online ordering allows you to serve customers at home and dine-in customers. This allows for high volumes of orders via various channels such as food aggregators and mobile restaurant apps. It also increases restaurant sales. However, errors and omissions are inevitable when managing large orders.
Online ordering systems are crucial in this area. Online ordering systems make it easier and more efficient to order. Online ordering systems can streamline the entire process, from providing customers with an easy-to-use interface to streamlining in-house operations to increasing sales. Orders can be sent directly to the kitchen as soon as they are received. Restaurant staff will find it easier to track every order and make the delivery and order processing process more efficient.
Integrate with Third-Party Apps
Online ordering systems have a distinct advantage in that you can integrate with third-party food ordering platforms. Food aggregators can help you increase your sales. Restaurant operators can now take their restaurants online using Zomato, Swiggy or Uber Eats. This allows them to expand their customer base and make it easier to sell their products.
Connecting with third-party apps allows restaurants to integrate multiple payment wallets like PayTM and other important apps like WebCast, which tracks delivery staff’s locations. These apps all work together to improve customer experience and increase sales.
Manage your finances
Financial management is an essential aspect of running a restaurant business. Overspending and poor working capital management are the main reasons most restaurants fail in a few years. It is easy to determine if your restaurant meets the revenue goals set out in your business plan by looking at order volumes on an online ordering platform.
You can see which dishes are generating revenue and which ones aren’t by looking at the sales reports. You can then re-engineer the menu to reduce inventory costs and increase margins.
Run Marketing Campaigns
One way to increase restaurant sales is aggressive marketing. Online ordering systems make it easy to launch targeted promotions based on customer preferences. Restaurants that integrate with food delivery apps can sponsor ads on these platforms per-click basis, reaching more customers.
Online ordering systems can also run great marketing campaigns on their own. Online ordering systems can store customer data centrally and use that information to offer targeted discounts or offers on special occasions, such as birthdays, marriage anniversaries, etc. Personalized marketing is a way to make customers feel valued.
There is also a vast social network that includes review sites and social media platforms such as Instagram, Facebook, and LinkedIn. This can be leveraged to market your company and create compelling marketing campaigns.
Increase customer loyalty
Online ordering systems provide seamless customer service and help customers stay loyal. First, an easy-to-use online ordering system such as a mobile app, or a website that integrates order management systems, ensures that customers are never lost. With the right integrations, you can reward customers with loyalty points that can be used for future orders and visits. This is one of many important strategies to build customer trust at the outlet.
Online ordering systems store customer data in a central database. This allows you to analyze customer preferences and adjust your restaurant based on them. You can also build trust with customers by asking for feedback. This is crucial to keep them coming back to your restaurant.
With a solid restaurant POS system, online ordering is easy. A POS system offers many additional benefits. These advantages can be leveraged to increase your restaurant’s sales and expand your customer base quickly. If you don’t have an online ordering system, you should!