How the Pandemic has impacted the online restaurant food delivery market

The global Pandemic has taken over the restaurant industry. Online deliveries grew as dine-in restaurants were forced to close down. This was due to public health advisories. Despite the industry’s losses, the online food delivery market plays a leading role in the recovery. Zomato’s 2020 annual revenue was double that of the previous year.

This article will discuss the many changes the online restaurant delivery market has experienced since the Pandemic. It will also highlight the operational, marketing and technological aspects.

Adoption Of New Technology

The evolution of restaurant food delivery is possible because of the wise use of technology. Thanks to several new technologies, delivery can now be made faster and more secure. Because restaurants have reduced the risk of spreading the virus, customers no longer have to doubt the delivery service they provide.

The Rise of In-House Food Delivery Platforms

Food delivery platforms are increasingly popular with new restaurateurs. Restaurant owners are concerned about the high commissions charged by food aggregators. With the help of APIs, restaurateurs have created their delivery platforms. They can then deliver orders directly to their customers without having to give away any of their revenue in commission.

Suzette is a platform that integrates with the POSist APIs to provide an alternative delivery channel. Customers can choose from four brands and have the option to order delivery or take-out. The platform allows customers to order online, place future orders and pay online.

Customer Safety is Our Priority

The key goal of COVID-19 is to make customers feel secure. Restaurants can now check the temperature and the masks of their riders using POS software. The POS software checks that the rider is wearing the correct mask and temperature before the order leaves the restaurant. The software displays the information on the app or sends it to the customer in part of the delivery tracking notifications.

Restaurants have attempted to make the process more convenient online in a world where contact is increasingly rare. Automation is the best solution. Automating every step of the ordering and delivery process has made online food ordering easier for customers. Here’s how:

Contactless ordering or QR code order has been expedited post-pandemic to limit the spread of the disease by eliminating physical menus. The QR code can be scanned to direct the customer to the restaurant menu, where they can make their order without any hassles.

Contactless delivery allows customers to receive their orders without having to contact the rider. The rider will deliver the package to the customer by simply ticking the “Opt for No-contact Delivery” option.

Contactless payments are the most important after the Pandemic. Cashless payments have become commonplace with the increase in online delivery options. Since the introduction of COVID-19, COD has been removed from most restaurant apps and aggregator websites. Although COD is being reinstated, many brands recommend that customers opt for cashless.

Restaurants shift their focus to food delivery.

Delivering food is still the most lucrative revenue stream for restaurateurs. Restaurants are committed to customer satisfaction and safety, so they now send sanitization kits and all orders. The other reason restaurants should focus on food delivery is to lower their costs.

These are just a few of how restaurants have improved their food delivery.

Menu Optimization

Sound POS software provides item-wise as well as ingredient-wise sales reports. This makes it possible to standardize portions and track how many people eat in the restaurant.

Delivery-Focused Menus

After the Pandemic, restaurants lost their dine-in locations and were forced to rely on delivery as a primary revenue source. It is important to deliver the same quality and taste to customers when they dine in. Soggy items are being removed from the menus to ensure that customers receive high-quality food.

Barbeque Nation is a well-known Indian buffet restaurant that offers a unique “Barbeque In A Box” concept. This new concept makes it easier to deliver barbeque directly to your home.

Creative Ways to Deliver Food

Since the Pandemic, restaurants have been developing innovative ways to increase their customer base. This is not only an important part of a business strategy but also a critical marketing aspect. Daryaganj is a Delhi-based restaurant that has created a box concept to stimulate the five senses and revive interest in North Indian food. Customers are also encouraged to use eco-friendly packaging.

Great Marketing Ideas for Restaurants

After the launch of COVID-19, restaurants have increased their marketing efforts. Customers are now being engaged and regaining trust. Customers can now interact with notifications from food aggregators such as Zomato and Swiggy.

There have been many cool trends in the past year. Two of India’s most popular trends were baking and Dalgona coffee. Restaurant owners saw these trends as opportunities and opened up another revenue stream to increase their ROI. They offer ready-to-cook meals that customers can prepare at home.

Social Media Marketing

Social media is now a major asset when it comes to viral marketing campaigns. It is easier to share the brand message with large audiences via multiple social media platforms that connect so many people and businesses all over the globe. These platforms are great for running interactive polls, contests, and asking for customer reviews.

Social media platforms like Instagram, Pinterest, Facebook, and Twitter can be used to promote restaurants and spread the word. Social media can promote events such as vaccination drives and charity events to gain customers’ trust.

Let’s say that the Pandemic has allowed for many improvements in the operation of the global restaurant food delivery industry. The main goal of restaurateurs is to rebuild customer trust and retain them. These changes in technological, operational, and marketing aspects can all be a benefit to restaurants over the long term.

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