It can be difficult to know where to start when you are new to restaurant management. You will be responsible for managing community outreach, mediating staff conflict, and crunching inventory numbers. In addition to making sure that the front and back of the house run smoothly, you’ll also need to meet customer expectations. Restaurant managers must have a wide range of skills to succeed, from prioritizing to delegation. We are here to help you!
These tips will help you feel more confident in your next step in this fast-paced business.
Make sure your employees feel valued.
Restaurant turnover is an issue. The average tenure for a restaurant employee is less than two months. It is generally more expensive to train new team members than to keep those you already have. Additionally, it can take up to an hour to interview, follow up and train them. What are some ways to keep your employees motivated and happy?
Start an “Employees of the Month” program if you don’t have one. To celebrate their accomplishment and encourage others to do the same, ensure that the winner receives a gift card or bonus check. Open-book management can be used to encourage loyalty and transparency among your employees. Open-book management is when employees are made fully aware of the company’s financial information and profit-sharing. This can make your staff feel valued and more appreciated by you as a manager.
It’s a good idea to give employees a free meal if they work double shifts or give them a gift card for the holidays. This will encourage them to do a great job. It is possible to offer incentives for employees who stay with your company for a certain amount of time. For example, three months, six months, one year and so forth. You can offer a monthly dessert or a priority on your schedule.
Refresh your menu with seasonal changes
While having signature dishes is great for returning customers, it’s also a good idea to change things up. It doesn’t take much to update your menu each season. This allows you to collaborate with local farmers and suppliers that grow different fruits, vegetables, and herbs depending on the season.
Peaches and zucchini make great additions to salads or appetizers in summer. Winter vegetables like carrots and Brussels sprouts can add flavor to an entree or side dish. You can save money on transport costs by using seasonal ingredients local to your kitchen.
Marketing is a complex subject.
Part of running a restaurant is to help customers find you. A solid restaurant marketing strategy is one of the best ways to achieve this. Particularly social media is great for restaurant marketing. It is free or cheaper than traditional marketing channels like print ads or television commercials. It’s also relatively simple to maintain a strong social presence.
You should also be active on Facebook and Instagram. Although the ideal frequency of posts will vary depending on each platform, a minimum of once per week is a good starting point.
Once you have mastered the art of regular posting, make sure to engage with customers who comment, like, or message your posts via these channels. This is a great way to communicate the brand’s feel, make your fans feel special and be authentic. Paid social media ads can increase brand awareness and reach specific audiences if you have the budget. These ads are also easy to track, which is a win-win situation.
Encourage employees to be prepared for the unexpected.
The old saying “The customer is always right” is often used in the restaurant industry. It cannot be easy to do depending on the customer’s attitude. It’s vital to make sure your diners have a pleasant experience.
Your staff should be able to answer questions about dietary restrictions and menu modifications. It would be best if you taught them how to respond to angry customers or those who are out of line. Also, ensure they know how to handle people who arrive at your restaurant just before closing time. Managers of restaurants have to deal with it all. The more prepared you are, the better.
You, as a manager, are directly affected by the revenue generated by your restaurant. Are you looking for innovative ways to increase your bottom line? Let your higher-ups know if you have a private, semi-private area that can accommodate eight people or more. They should also consider renting those spaces for events. If you struggle to achieve your sales goals, events can quickly fill your calendar. You can host events only during the hours you are normally closed or slow if you’re concerned about meeting the needs of both regular customers and events.
You’re just starting and need to generate initial interest by offering introductory deals.
- Customers who rent your space for a weeknight will receive a discount
- Book a party within the first 3 months of your event program’s launching. Get 10% off
- If a client refers to you within the next three months, send a gift card or a bottle of champagne.
You can add a page to your website that contains the most recent event information and photos from previous events in your space. This page can also be used to promote your space as a place for hosting multiple events, such as rehearsal dinners, birthday parties and corporate meetings. To encourage diners to hold events in your space, you could slip a piece of paper with event information into check presenters.