The expanding market means restaurateurs need to know which brewery format is best for them. This article will explain the differences between micro, craft and macro breweries. You can serve or brew beer as you wish, depending on your budget.
Many factors distinguish different types of breweries. One is the volume of beer they produce. As the name implies, Microbreweries are designed to produce a smaller amount of beer. They produce 15000 barrels (4565,000 US gallons) of beer every year.
There are three options for microbreweries to sell their products off-site. They can use a three-tiered system in which a brewer sells beer first to a wholesaler, who then sells it again to a retailer. Finally, the retailer sells it back to the customer. A second option is a two-tiered system in which the brewer acts first as a wholesaler, then sells beer to retailers, who then sell it directly to customers. Brewers can sell their products directly to customers via take-out or in-house restaurants.
Microbreweries can use adjuncts to reduce costs. A microbrewery that follows the beer-making guidelines of a craft brewery can be classified as a craft brewery. However, the reverse is not true.
Windmills Craftworks (Bengaluru), 7 Degree Brauhaus(Gurugram), The White Owl [Mumbai], Toit Brewpub, Bengaluru], Doolally Taproom (“Pune”) are just a few of the many microbreweries you can find in India.
A microbrewery’s output is not what defines it, but craft breweries focus on the people and the beer. Craft breweries are run by passionate brewers who emphasize quality and taste more than quantity.
These breweries produce more beer than microbreweries and are somewhere between micro and microbreweries. Craft breweries make 2 million gallons each year of beer and are small batches brewed with high-quality ingredients. Craft breweries must use traditional ingredients such as malts and barley, hops and water to make beer.
Source: Council. ie
Craft breweries have limited options for adjuncts that can be used to reduce costs. If the brewer is trying to improve the taste or flavor of the beer, they can only use adjuncts. These restrictions are necessary because these brewers do not want to make money.
Unlike micro and macro breweries, craft breweries focus on providing high-quality beer to customers. Craft breweries care more about the taste and aroma of their beer than the profit margin. The profit margin is sufficient to support brewery operations as they are simply microbreweries that sell high-quality beer at higher prices.
Craft breweries can only be owned by one company. Some of India’s most loved craft beer brands include Bira91, White Owl and Simba.
Many restaurateurs are now realizing what their customers want and have begun to incorporate craft breweries in their restaurants and brewpubs.
Rahul Singh (CEO and founder of Beer Cafe’s well-known chain) believes that while whiskey is still India’s favorite drink, millennials aren’t drinking it. They had a beer instead. The chain started implementing crafted beer in its space.
Macro brewers are large-scale beer producers and are in it primarily for profit. Each year, more than 6 million gallons of beer are produced by macro breweries across the country and internationally. They are then distributed around the world. These breweries are expensive to set up and can take almost three to four years to grow from scratch.
Macro brewers produce large quantities of beer and don’t pay much attention to the ingredients’ quality. Therefore, they are sold at lower prices than beer brewed in micro or craft breweries. Brewers can produce large amounts of beer because the cost is lower.
The beer’s flavor and aroma are not given enough attention, making it bland and flavorless. Customers only need to discover their taste preferences to enjoy mass-produced beer.
It will be easier for restaurant owners to know the differences between micro, macro, and craft breweries. Depending on your taste and budget, you can choose from specialty or mass-produced beers. You might even be able to brew your beer if you’re passionate enough!