Marketing automation is a great way to quickly reach your restaurant’s customers, build a strong online presence and establish a loyal customer base. Restaurant marketing automation can set up timely communications if it is implemented correctly. This makes it easy to send out marketing messages to customers, giving them precisely what they need at the right time. This article explains how cloud-based kitchen businesses can benefit from marketing automation.
5 Ways Marketing Automation Can Help Your Cloud Kitchen Grow
Below are some examples of marketing automation that can help your cloud-based restaurant business.
Automatically Gains Data
A study by Infosys found that personalization had a significant impact on fifty-nine percent of consumers’ spending behavior. Online platforms allow for automated data collection, one of the most effective marketing automation techniques. You can use the login data, such as email address, phone number or social media information, to send direct messages or emails to your guests. This will remind them about upcoming offers or offer them a personalized gift for their anniversary or birthday.
This makes it easier to reach new customers.
It is illegal to purchase contacts or send unsolicited SMS or emails for promotional purposes. However, you can still use it if you follow these guidelines. Send promotional SMS to only your local contacts and include a Call-to-Action like “Order Now” with a link to your online ordering platform.
It is important to note that bulk SMS and email campaigns will only help you reach more people and not lead to high conversion rates if you do not segment your customer base. It is important to segment your database based on how many people have opened and clicked each promotion campaign. This can’t be done manually, so you need to automate the process using a smart restaurant marketing automation tool.
Improved Brand Awareness and Engagement
It can be not easy to keep track of all the reviews you receive on social media. Bad reviews can seriously damage your cloud kitchen business. An online reputation management tool sends you alerts when someone mentions your brand online.
Cloud kitchens are attracting customers online so having a strong social media presence is essential. Automating your account is one of the best ways to optimize your social media presence. Automating your account includes the ability to schedule posts, create teasers and snippets, and automate replies. This will allow you to pre-plan the content you want to post on your social media accounts.
Facebook and other social media platforms, such as Hootsuite, allow you to schedule posts a month in advance. However, many more sophisticated platforms let you do so much more. To schedule your posts ahead of time, you can use Social Media Automation Tools like Hootsuite or Buffer.
Streamlines Brand-Level Marketing
Promoting and increasing sales at individual outlets is one of the greatest challenges in multiple brand cloud kitchens. It can be difficult to develop, run and optimize campaigns for different brands using the same marketing strategy that worked for one brand.
Therefore, it is essential to create custom marketing campaigns for each cloud-based kitchen brand. Here is where restaurant marketing automation comes in. Smart restaurant marketing modules allow you to create custom discounts and offer and send SMS and email messages to customers via a central panel.
Retention and repeat business increase.
One of the most challenging tasks is to get repeat customers. A variety of triggers can influence customers to place orders again using marketing automation software. You might set up notifications to send a discount code or promotion to a customer who hasn’t returned in two weeks.
Marketing automation, such as advance campaign scheduling, allows you to schedule campaigns months in advance. You can send bulk SMS campaigns to all your customers. Automation will make it all personal.
Automating restaurant marketing is a must-have for all types of restaurants. It allows you to provide a more personalized and efficient customer experience and insight into customer preferences and behaviors. Your cloud kitchen can use marketing automation strategies to increase customer engagement and sales.